A Corporate Story: the perfect marketing tool

When consumers buy your product or service, they're not just buying for an immediate need, they are buying because of the branding attached to it. Well-defined corporate branding is essential. And there is no better way to cement your corporate identity than with a specially bound corporate book or a corporate video to inform your customers, clients, investors and stake-holders of your company's history, innovations and passions as a market-leader.

Your company probably already has a website, printed material, a newsletter and an advertising campaign, but you’re not allowing the full story of your organisation to be told unless you have an officially-documented corporate history. Having a corporate history book or corporate DVD to give to prospective stakeholders implies a certain status for your business. It immediately says that you're substantial, been in business for a while and that you’re here to stay. But more importantly it also says that you’re interesting enough to have your company's story recorded for posterity. It's the ultimate marketing video you can use over and over again.

Use your Corporate Video to Cement Relationships

A corporate history can be a high value addition to your marketing, public relations, recruitment and corporate communication efforts, both internal and external. It's an effective way to build stronger connections with customers, suppliers and shareholders, to impress potential employees and investors, and to ensure the trade press is well informed. It's also a great way to inspire and unify geographically dispersed staff and business units with a shared sense of history, purpose and pride.

A professionally produced history preserves the heritage, stature and achievements of your company, and the legacy of its founders, for future generations. It's also a handy succession tool, enabling today's managers to pass on valuable knowledge to the next wave of managers. And, of course, it’s the perfect coffee table book or screen entertainment for your office reception area.

Research shows that the consumers are more likely to pay attention to an ad for your product if they’ve just purchased your product because they’re subconsciously seeking reassurance about their purchase. Giving your existing customers a copy of your corporate history is a way to reassure them of the value of your products and services. Armed with a deeper understanding of your business history, these customers are also more likely to become advocates for you and recommend your products to potential new customers.

True Story as a Marketing Communications Company

Think of True Story as your corporate communications company who are highly skilled at corporate video production and well versed in marketing communications. Our team has both advertising and journalism backgrounds. We understand corporate branding and defining a corporate identity.

As a corporate video production company, producing your marketing video won’t cost the earth, but to successfully capture the essence of your company may take several months to complete from beginning to end. So if you have a company milestone on the horizon that you think would be a good time to launch a history book, DVD or audio CD, you’d best give us plenty of notice. Even if you’re just curious at this stage, please don’t hesitate to contact us for an informal chat.